Project Profile

The Cheesecake Factory

New Restaurant Opening
  • Designer: Acme Design

    Client: Acme Design/The Cheesecake Factory

When the Cheesecake Factory came to Toronto, the buildout demanded a level of creativity and efficiency well beyond standard. Twilight delivered double the custom brand elements in half the time.

Extraordinary 

space 

 

Visit any Cheesecake Factory and two things will jump out: the vast menu and the unique décor. So when the Yorkdale Shopping Centre brought the first Cheesecake Factory to Toronto, it needed a partner with the ability to design, plan and build an unorthodox collection of signage and architectural elements under one umbrella. Located front and center by the main mall entrance, this was a buildout with no margin for error.


Break 

the 

mold 

Cheesecake’s design is like nothing else, with most items highly custom in materials, sign types and lighting effects – all while maintaining a level of quality that mirrors the brand’s high-end reputation. We implemented new methods for producing custom sizes without the use of costly molds, resulting in a stunning end product delivered with 25% cost savings.


Up 

in 

double 

time 

With the project schedule condensed to half the normal time, we coordinated two shifts – installing signage at night so the general contractor could build by day. As a result, the typical construction hurdles didn’t slow us down, and the restaurant opened on time and on budget. In the end, we were invited to the exclusive pre-opening dinner reserved for friends and family. Cheers.


Gilded

With a retro high-end look, the typical interior signage spec was a vacuum-formed, acrylic embossed letter with applied gold/copper leaf.

Artisan

We proposed a re-engineered high density foam, CNC-machined and hard-carved to its final form.

Amazing

Square decorative features were redesigned with crushed-glass faces, with edge-lit LED to enhance the night look.

Modern

The branding included modern design elements, with architectural features that were far from standard.