The Writing is on the Wall (Literally): A Look at the Top Signage Trends for 2023
The sign industry is constantly evolving, and as we approach 2023, there are several trends that are likely to shape the way signs are designed and used. Here are a few key trends to keep an eye on:
Personalization and customization
Customers are increasingly looking for products and experiences that are tailored to their needs and preferences to create a cohesive brand experience. Signs that can be customized or personalized – for example, with unique material or a specific message – will be in high demand.
Greater focus on sustainability
As concerns about the environment continue to grow, there will be increased demand for sustainable sign materials and production methods. Signs made from recycled or biodegradable materials, as well as those that use energy-efficient lighting are going to become more popular this year.
For example, this Uber sign we made with the help of Indoor Forest. This sign is actually in the Toronto Pearson Airport and is made of real plants!
Increased use of LED technology
Speaking of sustainability, LED lighting is energy efficient and long-lasting, making it an attractive option for signs. Expect to see more signs using LED lighting, both for illumination and for creating dynamic, attention-grabbing displays.
Increased use of augmented reality
Augmented reality (AR) technology, which overlays digital content onto the real world, is becoming more accessible and affordable. Signs that incorporate AR elements, such as interactive displays or 3D graphics, enhance the customer experience.
Rise of digital signage
Digital signs, which use screens to display information and advertising, are becoming more common in a variety of settings, from retail stores to airports. Expect to see more businesses adopting digital signage as a way to engage customers and deliver targeted messaging.
To learn more about some of our digital offerings, check out our Digital Spaces webpage
Overall, it’s an exciting time for the sign industry, with new technologies and approaches emerging all the time. By staying on top of these trends, businesses can create signs that are effective, engaging, and sustainable.
Twilight has been at the forefront of signage and installation experience for over 30 years. Work with a team dedicated to innovation, artistry and craftsmanship. Be the luminary brand that sets trends!